Project
Daffodil Day
Brief
Daffodil Day is one of the largest fundraising campaigns operating in Australia. Cancer Council produces a range of merchandise, which is pre-ordered by supporters and organisations, and sold to the public on Daffodil Day each year in August.
Cancer Council was seeking a strategic partner to manage:
- Low cost sourcing of campaign merchandise.
- Receipt & storage of bulk merchandise stock.
- A system to process, pick, pack & despatch orders.
- Reporting tools
- Post campaign/returns processing services.
Solution
PMA Promo Global implemented a single-link supply chain model, which covers all aspects of the campaign, from product sourcing through to campaign delivery, overall simplifying a complex campaign through smart systems.
Due to the success of the Daffodil Day campaign, PMA Promo Global also manages the Pink Ribbon Day campaign.
Each year, PMA Promo Global completes approximately 20,000 individual distributions of campaign related merchandise within a 6-week time frame.
