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Snapshot of Brazil

Brazil is the 7th largest economy in the world and is the largest economy in Latin America. Brazil’s economy is characterised by large agricultural, mining, manufacturing and services sectors. Brazil and the rest of Latin America are not small markets and while some areas of this region are experiencing a notable slowdown; there are plenty of opportunities and niches in Brazil and the rest of Latin America. Some of the growing opportunities are the use of web-to-print, personalised and customised printing, and, of course, packaging and labels.

The Brazilian print market behaves differently than any other one in the South American region. It is more than twice the size of the other five markets combined and will remain the Latin America’s largest market for print through 2017 and will be the eighth largest print market globally. Growth will be very much concentrated in print packaging and print publishing, especially newspaper and magazine printing. According to the NPES/PRIMIRWorld-wide Market for Print”study by the Economist Intelligence Unit, packaging alone will experience over US$8 billion in revenue by 2017. This growth is mainly due to the increased consumer purchasing power in Brazil –not just through traditional retail stores but also through online purchases.

 

PMA LATAM

Nowadays we have approximately 35 printers registered within our iSSD system. Our major clients are TNT Express, DHL, EF language, Sorvetes Rochinha.

Major achievements this month were;

  • Commencement of a trial test with Mastercard to provide all printing material for 17 countries in Latin America, which could be one of our major accounts.
  • Our first year contract to supply labels for DHL
  • Commencement of trial test for Jonhson & Jonhson and Kimberly-Clark.

The next project to be finalised this month is the Spanish translation of iSSD and the iSSD website in Portuguese and Spanish.